Privacy Policy

Overview

This Privacy Policy describes how Pupil & Slate, Eyecare | Eyewear (“Pupil & Slate,” “we,” “us,” or “our”) handles information collected through our website, pupilandslate.com. This policy applies strictly to information collected via this website.

Information collected in person at our practice, or through our secure patient portal, is governed separately by our HIPAA Notice of Privacy Practices, which addresses protected health information (PHI).

Information We Collect

We collect information you voluntarily provide directly to us through this website.

• Direct Communications: If you reach out to us, request information, or submit a form on this website, we may collect contact details such as your name, email address, phone number, and any message content you provide.
• No Financial or Health Data Collected: We do not collect payment card information, insurance details, or medical history through this website.

How We Use Your Information

We use the information you provide solely to:

• Respond to your requests, follow up on inquiries, or send administrative practice updates.
• Communicate directly with you regarding Pupil & Slate services.

We do not sell, rent, or trade your personal information to third parties. We do not share your information with outside parties for their own marketing purposes.

Phone & SMS Communications

You must affirmatively opt in to receive SMS text messages from Pupil & Slate. We currently collect this consent in person or by phone at our practice — for example, when you schedule an appointment. Providing your mobile number alone does not constitute consent to receive text messages.

Messages may include appointment reminders, appointment confirmations, scheduling updates, office notifications, and account notifications. We do not currently send marketing or promotional text messages; if that changes, we will collect separate, affirmative consent before doing so.

• Message & Data Rates: Message frequency may vary. Message and data rates may apply.
• Opt-Out & Help: Reply STOP to any message to opt out at any time, or reply HELP for assistance. You can also contact us directly at office@pupilandslate.com.
• SMS Privacy Guarantee: No mobile information will be shared, sold, or provided to third parties or affiliates for marketing or promotional purposes. We may share information with subcontractors who provide support services on our behalf, such as our patient communication platform. Text messaging originator opt-in data and consent will not be shared for marketing or promotional purposes, or transferred to another business, affiliate, or sender.

For additional information about our text messaging program, please review our SMS Terms & Conditions.

Cookies & Analytics

We respect your privacy and minimize digital tracking:

• Umami Analytics: This site uses Umami, a privacy-focused, cookieless web analytics tool, to analyze aggregate website traffic. Umami does not set cookies, does not store persistent identifiers, and cannot be used to identify individual visitors.
• No Advertising Trackers: We do not use Google Analytics, Meta Pixels, or any third-party remarketing or advertising tracking scripts on this website.

Third-Party Infrastructure & Hosting

Our website is hosted on Cloudflare. Information submitted through website forms is processed securely through Cloudflare’s global infrastructure. We do not transmit or store website form data with unauthorized third-party marketing services.

Health Information & HIPAA Compliance

Pupil & Slate is a healthcare provider committed to protecting patient privacy.

This website is designed for informational and general contact purposes only. It is not an electronic health record (EHR) system or a HIPAA-compliant portal. Protected Health Information (PHI) is collected and managed separately in our physical office and through our dedicated, encrypted practice management software.

Children’s Privacy

Our website is intended for general audiences and is not directed to children under the age of 13. We do not knowingly collect personal information online from children under 13. If you believe a child has provided us with personal information through our website, please contact us so we can promptly delete it.

Your Rights & Choices

If you have submitted information through this site and would like us to delete it, update your contact details, or answer any questions about our digital privacy practices, please contact us using the details below.

Changes to This Policy

We may update this Privacy Policy periodically as our practice grows or as website features change. Any updates will be posted on this page with an updated “Effective Date.”

Contact Us

If you have questions about this Privacy Policy, please reach out to us:

Pupil & Slate, Eyecare | Eyewear
175 Rock Rd
Glen Rock, NJ 07452
Phone: (201) 285-4223
Email: office@pupilandslate.com